From Kickoff to Booked Meetings in 6 Steps
Every campaign follows the same disciplined framework. No guesswork. No winging it. Here’s exactly what happens after you say go.
1. Discovery
We get on a call and dig into everything that matters. Your product. Your value proposition. Who buys from you and why. What objections come up. What makes a deal stick. What makes one fall apart. We’re not filling out a template — we’re learning your business the way a new VP of Sales would in their first week.
2. Strategy
Based on what we learned, we design a multichannel attack plan. Which channels to prioritize. What the sequence looks like. How aggressive or consultative the tone should be. How many touches before the call. This isn’t a one-size-fits-all playbook. It’s a strategy built around your specific market, your buyers, and the way they prefer to be reached.
3. Buildout
This is where the work happens. We build your prospect list, write your email sequences, create LinkedIn message flows, generate AI-personalized videos, and prepare caller scripts and talking points. Every asset is tailored to the strategy. Every piece of copy uses the custom variables we built during list enrichment. Nothing goes out generic.
4. Approval
Nothing launches without your sign-off. We walk you through the full campaign — the list, the messaging, the sequence logic, the caller framework. You tell us what feels right and what needs adjusting. We revise until you’re confident that this represents your company the way you want it represented.
5. Launch
Campaigns go live. LinkedIn engagement starts warming up your prospects. Emails begin landing in inboxes. After the right number of touches, our callers start dialing. Your calendar starts filling. We monitor everything in real time and flag anything that needs attention.
6. Optimize
Outbound isn’t set-and-forget. Every week we analyze what’s working and what isn’t. Which subject lines are opening. Which talk tracks are converting. Which segments are responding. We cut what’s underperforming, double down on what’s hitting, and refine the campaign continuously. The version running in month three should look nothing like month one.
A campaign is only as good as the list behind it. Bad data means wasted dials, bounced emails, and burned domains. We don’t pull lists — we engineer them.
How we build your list
We start with your ideal customer profile and reverse-engineer every filter that matters — industry, headcount, revenue, job title, geography, tech stack, funding stage, hiring signals, you name it. Then we cross-reference multiple data sources to make sure we’re reaching real people at real companies who actually fit.
Tools we use
Apollo for prospecting at scale. Clay for enrichment workflows and AI-powered data transformations. Sales Navigator for account-level research and signal tracking. We don’t rely on one database — we layer them to fill gaps and verify accuracy.
Personalization built into the data
Every row on your list comes with more than a name and email. We generate custom first-line variables for each prospect — a relevant observation about their company, a reference to a recent trigger event, something that makes the outreach feel like it was written for them. Because it was. These variables feed directly into your email, LinkedIn, and call scripts so every touchpoint feels personal without slowing down execution.
Contact enrichment
• Verified business emails with deliverability validation
• Direct mobile phone numbers for dial campaigns
• LinkedIn profile URLs matched and confirmed
• Company-level data: revenue, headcount, industry, tech stack
LinkedIn is where your prospects live. It’s also the most underutilized outbound channel because most teams either do it manually (slow) or blast generic connection requests (useless). We do neither.
Automated but personal
We run a proprietary software stack that handles the heavy lifting — connection requests, follow-up message sequences, profile engagement — while keeping every interaction feeling human. The automation handles the volume. The personalization handles the conversion.
What we run on LinkedIn
• Targeted connection requests with personalized notes
• Multi-step message sequences that adapt based on response
• AI-generated personalized voicemails sent directly to prospect inboxes
• AI-personalized video messages that mention the prospect by name, company, and relevant context
• Automated engagement — liking posts, thoughtful commenting, profile views — so your name shows up in their notifications before any pitch
Why this matters
When a prospect sees a connection request from someone who’s already liked their posts, left a real comment, and then sends a 30-second video mentioning their specific business — that’s not outbound anymore. That’s a warm introduction. And warm introductions get replies.
Cold email still works. But only if it actually lands in the inbox. Most agencies burn through domains every few weeks because they skip the fundamentals. We don’t.
Infrastructure first
Before a single email goes out, we build the foundation. SPF, DKIM, DMARC — properly configured, not half-set. Fresh domains warmed gradually over weeks, not days. Sending volumes scaled responsibly. We treat your email infrastructure like an asset, not something disposable.
Copy that earns the open
We write emails that look like they came from a real person — because the best-performing cold emails don’t look like marketing. Short subject lines. Conversational tone. A reason for reaching out that’s specific to the prospect. No walls of text. No “I hope this email finds you well.”
Spintax and deliverability
Every email we send is unique at the code level. We use advanced spintax practices — rotating sentence structures, synonyms, openers, and CTAs — so email providers see each message as distinct. Combined with our custom first-line personalization from the list build, no two emails look the same. This isn’t a template blast. It’s engineered for the inbox.
What we optimize for
• Inbox placement — not just “sent” but actually delivered
• Open rates — subject lines tested and rotated
• Reply rates — copy that starts conversations, not just impressions
• Meeting conversion — every sequence is designed to move toward one outcome: a booked call
This is where deals actually start. Whether it's the final touch in a multichannel sequence or the first point of contact — the phone is where real conversations happen and meetings get booked.
Our callers aren't script readers
We hire experienced sales professionals based in Europe with real backgrounds in B2B selling across US and EU markets. These are people who understand objection handling, tone, pacing, and how to earn 30 more seconds on the line. They don't read from a script — they use a framework and adapt to the conversation in real time.
Two ways we deploy calling
As the closer in a multichannel sequence — prospects have already seen your name across LinkedIn and email. By the time we dial, they recognize you. Pickup rates are higher. Conversations are warmer. Meetings stick.
As a standalone campaign — some markets and buyer profiles respond best to a direct phone call. No LinkedIn presence needed, no email warm-up required. We build a targeted list, arm our callers with context and a strong talk track, and go straight to the conversation. Simple, direct, effective.
Why Frontspin
We use Frontspin as our dialer platform, and we chose it for specific reasons. It has one of the strongest reputations for number health management in the industry — meaning our calls actually show up as real caller IDs, not spam. It gives us built-in call recording so every conversation can be reviewed, coached on, and shared with you. And its reporting tools let us track dials, connections, conversations, and meetings booked down to the individual caller level.
What makes our calls different